The Shift: The Transformation of Today's Marketers Into Tomorrow's Growth Leaders

by Scott M. Davis

Book Overview

Praise for The Shift

"More than ever, the role of marketing has to be to drive profitable growth by unlocking customer insights. The Shift provides inspiring examples of how leading marketers are getting it done."
-Cammie Dunaway, executive vice president of sales and marketing, Nintendo of America

"At Zappos.com we've always approached business in our own unique way. The Shift outlines many principles we holistically...

• Format: Hardcover
• Language: English
• ISBN: 0470388382
• ISBN13: 9780470388389
• Release Date: May 2009
• Publisher: Jossey-Bass
• Length: 236 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.9" x 6.6" x 8.9"