The Shape Shifters: Continuous Change for Competitive Advantage

By John L. Mariotti

Book Overview

The Shape Shifters tells how to create a powerful advantage by continuously changing to create and deliver what customers want-and consider best value-now and in the future. It's full of unique tools & techniques to help understand value and develop consensus on how value is perceived by customers, competitors and your own organization. It explains why the key to success is making the shape of your business one that consistently creates and delivers the value your customers wants.

"This book will make you rethink the strategies of your entire company."-James Swartz, author, Seeing David in the Stone

• Format: Paperback
• Language: English
• ISBN: 0595481957
• ISBN13: 9780595481958
• Release Date: December 2007
• Publisher: iUniverse
• Length: 292 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.7" x 6.0" x 9.0"

Customer Reviews

One of 1997's Ten Best, and our InnoThink Award Winner

A lot of writers talk about change, but very few write about it with the authority and vigor of Mariotti. He has been an executive in four consumer products companies in four different industries: this book really has the "voice of experience" behind it. Moreover, if you have followed his thinking in IndustryWeek the last few years, you know that you will get much more than broad concepts in this book. He gives the reader techniques and tools for "reshaping" the value behind a company's core assets: what it makes and sells. Are you in shape? Then perhaps it's time to shift! Transforming. [Read His MG Ezzay]

One of The Top Ten Books for Leaders in 1997

THE 1997 "INNOTHINK AWARD WINNER" A lot of writers talk about change, but very few write about it with the authority and vigor of Mariotti, who has been an executive in four consumer products companies in four different industries: this book really has the "voice of experience" behind it. Moreover, if you have followed his thinking in IndustryWeek magazine the last few years, you know that you will get much more than broad concepts in this book. He gives the reader techniques and tools for "reshaping" the value behind a company's core assets: what it makes and sells. Are you in shape? Then perhaps it's time to shift!