The Seven Principles of WOM and Buzz Marketing: Crossing the Tipping Point

By George J. Siomkos and Panos Mourdoukoutas

Book Overview

Introduction: How to Cross the Tipping Point.- Principle 1: Begin with the Consumer.- Principle 2: Be Innovative.- Principle 3: Target the Right Group.- Principle 4: Create the Right Message.- Principle 5: Find the Right Context.- Principle 6: Launch a WOM Campaign.- Principle 7. Turn WOM into Buzz.

• Format: Hardcover
• Language: English
• ISBN: 3642021085
• ISBN13: 9783642021084
• Release Date: October 2009
• Publisher: Springer
• Length: 104 Pages
• Weight: 0.80 lbs.
• Dimensions: 0.4" x 6.1" x 9.2"