The SEO Way: Beginners Guide to Search Engine Optimization

By Tarek Riman

The SEO Way is designed to help start-ups, businesses, students, companies, beginners, marketers and entrepreneurs harness the power of search engines to grow their businesses and bring real value to their customers.

Search engine optimization, or SEO, is the collection of strategies, tactics and best practices used by businesses to get themselves in front of their audience on search engines. In today's world, this matters. Big time. Search is now the number one way people are finding products and services. If you aren't taking advantage of this, you will get left behind. The good news is that SEO is extremely accessible and you can master it, no matter what your current skill level or area of expertise.

This book will give you the tools and know-how to be successful and impactful. From technical details to the overall approach, you will learn how to get the nuts and bolts of your web properties in top shape, and how to create marketing and business strategies that continually grow your SEO strength for long-term results. Search engines are here to stay and their influence will only continue to grow. The SEO Way will help you simplify and holistically approach SEO to continually grow your business.

In the 3rd Edition of the book, I incorporated the latest updates to Search Engine Optimization, with a number of new chapters added.
The following sections have been added: SEO automation & AIOffsite SEOSEO BacklinkingLocal SEO & Google Business ProfileSEO and accessibilitySEO and Video OptimizationGoogle Core VitalsPage creation SEO checklist 2022Website SEO checklist 2022How is the book divided:
Intro to SEOWhat is SEO?SEO and Search EnginesSEO and Digital Marketing6 pillars of SEOThings You Need to Know About Digital MarketingThe SEO & Digital Marketing MentalitySEO FactorsSEO and the Consumer JourneySEO and Company GoalsWhite Hat vs Black Hat SEORanking FactorsSEO & Search IntentSEM & SEOSEM Over SEOSEO with SEMSEO as Part of SEMSEO & ContentSEO Content AuditIs SEO and Content Marketing Supposed to be Separate? SEO & Keyword Research Keyword Mapping On-Page TagsSEO and Content Automation & AISEO & CodingSEO & HTMLCSS and SEOCode Best PracticesRules to having a successful site.12 things to do after launching a new page on your site.Technical SEOCommon Technical SEO Mistakes Site Structure and SEOSEO Audits: Easy SEO Audit Guide 4 Free Tools to Audit Site PerformanceGoogle Core VitalsSEO and Analytics, Reports and Data Key SEO Analytics Measurement Terms The Acquisition Report Google Analytics & SEOGoogle Analytics & ContentSEO and User ExperienceSEO and UX/UIPage creation SEO checklistGoogle Optimizer & AB Testing Accessibility & SEO SEO IntegrationSEO & Google Search ConsoleSEO and Bing WebMaster ToolsSocial Media IntegrationBonus ChaptersLocal SEOGoogle Business ProfileSEO and Video OptimizationOffsite SEOSEO and Site MigrationsDealing with SEO Experts and Agencies.

• Format: Paperback
• Language: English
• ISBN: 1073695166
• ISBN13: 9781073695164
• Release Date: July 2019
• Publisher: Independently Published
• Length: 226 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"