The Seeds of Mobilization: Emotional Frames and Influence

By Naval Postgraduate School

Why is the U.S. not highly effective at influencing the attitudes and opinions of foreign audiences? The constant and almost sole utilization of rational argumentative frames with almost no emotionally resonant appeal for fear of offending foreign sensibilities is the reason why. This study utilizes a survey research experiment to suggest that emotionally resonant messaging is more effective, and that its use should not only be acceptable but requisite to both policy makers and public of the U.S. to influence foreign populations to the benefit of the U.S. and our allies.

• Format: Paperback
• Language: English
• ISBN: 1511465794
• ISBN13: 9781511465793
• Release Date: March 2015
• Publisher: Createspace Independent Publishing Platform
• Length: 86 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.2" x 8.5" x 11.0"