The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners

By Tarek Riman

The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy.

All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how its website is performing in terms of attracting, informing and converting visitors. In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking.

You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.

What has been added in the 3rd edition: Google Analytics in BusinessUniversal Analytics new setup processUpdate to the permissions of Google AnalyticsGA 4 structure Google Analytics 4 OverviewGA 4 - Navigation pane - ReportsGA 4 - ExplorationGA 4 - Advertisement reportsGA 4 - ConfigureSection 1: Introduction To Web AnalyticsAn IntroductionReasons To Master Google AnalyticsThe Importance Of Analytics In Today's MarketWhy Is Analytics Important For Businesses?Analytics And BehavioursThe MethodImportant Web Trends And Analytics ToolsAre You Taking Full Advantage Of Data & Analytics?Section 2: Digital MarketingIntro To Digital ChannelsThings You Need To Know About Digital MarketingSection 3: Introduction To Google Analytics Getting Started With Google AnalyticsSuccess In Ga Requires 3 StepsGoogle Analytics Site StructureThe Ga SetupGoogle Tag ManagerGoogle Analytics Important TermsGoogle Analytics AdminSection 4: Google Analytics 4.0Introduction To GA 4What Is New About GA 4.0GA 4.0 And Sem 101Setting Up GA 4.0Permissions In GA 4Section 5: Universal Analytics ReportsDigital Marketing Analytics Reports.The Audience ReportThe Acquisition ReportThe Behaviour ReportThe Conversion ReportReporting With Your Business In MindSegmentWeb Analytics Metrics Businesses Should Pay Attention ToChapter 6 - GA 4 ReportsGA 4 StructureGoogle Analytics 4 OverviewNavigation Pane - Reports ExplorationAdvertisement ReportsConfigure Chapter 7 - Analytics IntegrationDashboardingGoogle Analytics & SEOGoogle Analytics & ContentGoogle Analytics & SEMGoogle Analytics And SocialGoogle Optimizer & Ab TestingBonus Chapter - Analytics Questions For Every Business.

• Format: Paperback
• Language: English
• ISBN: 1796616192
• ISBN13: 9781796616194
• Release Date: April 2019
• Publisher: Independently Published
• Length: 240 Pages
• Weight: 1.00 lbs.
• Dimensions: 0.5" x 7.0" x 10.0"