The Second Automobile Revolution: Trajectories of the World Carmakers in the 21st Century

By Michel Freyssenet

Book Overview

Foreword; B.Jullien Introduction: Ten Years on, What Have we Learnt? M.Freyssenet Wrong Forecasts and Unexpected Changes. The World that Changed the Machine; M.Freyssenet Strategies of Internationalization of Automobile Firms in the New Century: A New Leap Forward? B.Jetin PART I: THE DIVERGENT TRAJECTORIES OF JAPANESE AND KOREAN CARMAKERS Sigh of Toyota as the New World n 1 Carmaker; K.Shimizu Nissan: From the Brink of Bankruptcy; M. Stevens and T.Fujimoto Honda: Serendipity or Strategy from 1997-2007? D.J.Luethge & P.Byosiere The Rebirth of Mazda Under Ford's Shadow; D. Arturo Heller Hyundai: Is It Possible to Realize the Dream of Becoming a Top 5 Global Automaker by 2010? M.Chung PART II: THE RESISTIBLE DECLINE OF THE 'BIG THREE' General Motors in an Age of Corporate Restructuring; R.Senter & W.McManus Ford 1993 to 2007: Losing Its Way? G.Mercer Can Chrysler Survive its Re-invention? B.Belzowski PART III: THE RESISTANCE OF LEADING EUROPEAN CARMAKERS The Final Chapter of the "VW Model'? The VW Trajectory 1995-2005; U.J?rgens PSA: the Difficulties of a 'Volume and Diversity' Profit Strategy; M.Freyssenet Renault 1992-2007: Globalization and Strategic Uncertainties; M.Freyssenet Fiat Group Automobiles - An Arabian Phoenix in the International Auto Industry; G.Volpato From the Marriage in Heaven to the Divorce on Earth. The DaimlerChrysler Trajectory Since the Merger; H.K?hler Driving with Engineers' Professionalism and Family Values. The BMW Trajectory from a Regional Carmaker to a Global Premium Player; L.Pries A Break from the Past: Volvo and its malcontents; M.Holweg and F.K.Pil Production Counterfeits and Policy Collisions: the Rover trajectory - a salutary tale; D.Coffey PART IV: NEWCOMERS AND GLOBAL SUPPLIERS Made in China: Joint-Ventures and Domestic Newcomers; H.Wang Maruti-Suzuki's Trajectory: From a National Champion to a Japanese owned Subsidiary; F.Becker-Ritterspach Winners and Losers in the Auto Parts Industry: Trajectories Followed by the Main First Tier Suppliers over the Past Decade; V.Frigant Conclusion. The Second Automobile Revolution. Promises and Uncertainties; M.Freyssenet Index

• Format: Paperback
• Language: English
• ISBN: 1349305235
• ISBN13: 9781349305230
• Release Date: April 2009
• Publisher: Palgrave MacMillan
• Length: 468 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.1" x 9.2"