I have worked with Mike. He is a superstar. No gimmicks here, just good sound techniques for the beginner and the experienced sales person. This book is a must for all sales people.
Straightforward and Elegant
Published by Thriftbooks.com User , 22 years ago
Mike's powerful six step approach to sales is based on the most fundamental truth in sales--there is no such thing as a 'pitch'; sales is about communication, and communication involves at least two people, two styles, two personalities. Read this book and throw out all those 'sales' books that are mere lists of canned closes. Learn to connect with your customer using Mike's techniques, and you might surprise yourself with the results.
A "user friendly", six-step guide for dedicated salespeople
Published by Thriftbooks.com User , 23 years ago
The Sales Bridge: Connecting With Your Customer by 25-year marketing veteran Mike Lewis is a practical, "user friendly", six-step guide for dedicated salespeople seeking to communicate quickly and efficiently with their customers, distinguishing themselves from their competition, establish long-term business relationships with profitable accounts, and much, much more. A first-rate guide to professional manners, positive attitude, awareness, and go-getting business and social skills, The Sales Bridge is recommended reading -- especially for the novice salesperson in today's volatile. and challenge marketplace.
must read for any salesman / sales manger
Published by Thriftbooks.com User , 23 years ago
highly reccomend this book to any salesman and especially sales managers. very to the point, very easy to read. format of book is great for future references back to it. sales techniques and analysis will definately help me with future negotiations / sales.
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