The SAGE Handbook of Marketing Theory

Book Overview

Contemporary and forward looking, The SAGE Handbook of Marketing Theory provides conceptual cohesion by drawing together a wide range of perspectives in one volume.

• Format: Hardcover
• Language: English
• ISBN: 184787505X
• ISBN13: 9781847875051
• Release Date: December 2009
• Publisher: Sage Publications Ltd
• Length: 544 Pages
• Weight: 2.45 lbs.
• Dimensions: 1.5" x 7.2" x 9.7"