The SAGE Handbook of Digital Marketing

By Tracy L. Tuten

This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics.

• Format: Hardcover
• Language: English
• ISBN: 1529743796
• ISBN13: 9781529743791
• Release Date: September 2022
• Publisher: Sage Publications UK
• Length: 592 Pages
• Weight: 2.51 lbs.
• Dimensions: 1.3" x 6.7" x 9.6"