The Sage Handbook of Digital & Social Media Marketing

by Tracy L. Tuten

Digital and social media marketing have been defining and transformative topics in marketing research and practice in the early 21st century. These two Handbooks provide a digital and social media marketing journey that flows from methods and methodologies. Each volume investigates the overarching factors within these domains in a logical order, captured in one place for those seeking to research and learn more about these areas.

This two-volume...

• Format: Hardcover
• Language: English
• ISBN: 1529752167
• ISBN13: 9781529752168
• Release Date: November 2022
• Publisher: Sage Publications Ltd
• Length: 1144 Pages