The Routledge Companion to Non-Market Strategy

Book Overview

The influence and impact of non-market forces on the world of business has increased markedly in recent years. Despite this, non-market elements of corporate strategy are less well researched than the traditional economics-based perspectives. This collection provides a world-class reference work for students and researchers comprised of a comprehensive and leading edge overview of current scholarship in the rapidly expanding area of non-market strategy.

• Format: Hardcover
• Language: English
• ISBN: 0415712319
• ISBN13: 9780415712316
• Release Date: April 2015
• Publisher: Routledge
• Length: 426 Pages
• Weight: 2.10 lbs.
• Dimensions: 1.1" x 7.0" x 9.7"