The Routledge Companion to Contemporary Brand Management

By Francesca Dall'olmo Riley

Book Overview

As the first comprehensive book on brand management, the book brings together original contributions from academics and professionals from around the world, on a wide range of branding and brand management issues. Essential reading for researchers, educators and advanced students in branding and brand management, consumer behaviour, marketing an

• Format: Paperback
• Language: English
• ISBN: 1032242396
• ISBN13: 9781032242392
• Release Date: December 2021
• Publisher: Routledge
• Length: 616 Pages
• Weight: 2.13 lbs.
• Dimensions: 1.2" x 6.7" x 9.6"