The Rookie's Guide to Media Sales

by Daniel Walsh

Book Overview

Utilizing the National Collegiate Sales Competition rubric as a framework, The Rookie's Guide to Media Sales equips students with the foundational knowledge they need to become effective salespeople within the field of media and advertising.

Opening chapters underscore the importance of relationship-building and effective communication in sales, describe different types of sales, provide an overview of the media environment, and review...

• Format: Paperback
• Language: English
• ISBN: 1793560250
• ISBN13: 9781793560254
• Release Date: August 2023
• Publisher: Cognella Academic Publishing
• Length: 400 Pages
• Weight: 1.74 lbs.
• Dimensions: 0.8" x 8.0" x 10.0"