The Role of Resources in Global Competition

By John Fahy

This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies.

• Format: Hardcover
• Language: English
• ISBN: 0415237114
• ISBN13: 9780415237116
• Release Date: August 2001
• Publisher: Routledge
• Length: 218 Pages
• Weight: 1.01 lbs.
• Dimensions: 0.7" x 6.4" x 9.7"