The Role of Emotions in B2B-Marketing Tools: The role of emotions in B2B-marketing tools and their influence on buying decisions

By Viktoria Oppenauer

The world is driven by emotions and although emotions are of major importance in our daily life, they still have not enjoyed the status they deserve in academic discussions. The role of emotions is... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363931820X
• ISBN13: 9783639318203
• Release Date: December 2010
• Publisher: VDM Verlag
• Length: 96 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"