The Role of Design in International Competitiveness

By D. O. Ughanwa, M J Baker, D.O. Ughanwa, et al.

Book Overview

This reissue (1989) analyses the role of design in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in 87 companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies.

• Format: Paperback
• Language: English
• ISBN: 0815370865
• ISBN13: 9780815370864
• Release Date: November 2019
• Publisher: Routledge
• Length: 394 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.9" x 6.1" x 9.1"