The Robert Collier Copywriting Course: Second Edition

by Dr Robert C Worstell

WHAT is there about some letters that makes them so much more effective than others?

A letter may have perfect diction, a finished style; it may bristle with attention-getters and interest-arousers; it may follow every known rule; yet when it reaches the Hall of Judgment where the reader sits and decides its fate, it may find itself cast into the hell of wastebasket-dom...

People will give, when you have stirred their...

• Format: Paperback
• Language: English
• ISBN: B09RM4Q1ZZ
• ISBN13: 9798201126865
• Release Date: May 2020
• Publisher: Midwest Journal Press
• Length: 208 Pages
• Weight: 0.59 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"