The year is 1890. A few months after a Tag-Mart opens in Deadhorse City Willie Smooter has closed Smooter's General Store, purchased a used Sphere Stream RV Travel Trailer, a new cowboy outfit and is on his way to Milwaukee. His vision of the city is a place where happy people drink beer and eat sausages.
Joined by his best friend Claude at the last minute there are great laughs and adventure on the way to Beer Town. The two meet up with an assortment of characters, including picking up passengers like Bob and Se or Benito, his rude, trash talking wooden hand puppet.