The Road to Dr Pepper, Texas: The Story of Dublin Dr Pepper

by Karen Wright

Book Overview

The Road to Dr Pepper, Texas is the story of Dublin Dr Pepper Bottling Co., a David-Goliath case study of the world's first Dr Pepper bottling plant and the only one that has always used pure cane sugar in spite of compelling reasons to switch sweeteners. The book traces the story from the founder's birth through the contemporary struggles of a tiny independent, family-owned franchise against industry giants. Owners of the plant have been touched...

• Format: Paperback
• Language: English
• ISBN: 1933337044
• ISBN13: 9781933337043
• Release Date: January 2006
• Publisher: TX A&m-McWhiney Foundation
• Length: 176 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.5" x 6.1" x 9.0"