The Rise of the New East: Business Strategies for Success in a World of Increasing Complexity

By Ben Simpfendorfer

Book Overview

Taking the reader on a tour of the fast changing East, Simpfendorfer urges the business world to respond by planning for the unexpected. Now that the East has secured its role as a powerful player on the world stage, The Rise of the New East provides simple business strategies for dealing with an increasingly complex global environment.

• Format: Paperback
• Language: English
• ISBN: 1349475173
• ISBN13: 9781349475179
• Release Date: January 2014
• Publisher: Palgrave MacMillan
• Length: 238 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"