The Rise of Asian Firms: Strengths and Strategies

Book Overview

Asian economies have become a driving force in the world economy, so are the Asian firms, especially those from emerging markets. This book presents a collection of articles that address the strengths and strategies of the rising Asian firms in the process of internationalization and the challenges they face.

• Format: Paperback
• Language: English
• ISBN: 1349488208
• ISBN13: 9781349488209
• Release Date: November 2014
• Publisher: Palgrave MacMillan
• Length: 227 Pages
• Weight: 0.64 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"