The Rise of Advertising in the United States: A History of Innovation to 1960

By Edd Applegate and Edd Applegate

Book Overview

In The Rise of Advertising in the United States: A History of Innovation to 1960, Edd Applegate traces how the explosion of newspapers in the American colonies laid the groundwork for the first advertising agents, leading to America's first class of professional marketers.

• Format: Hardcover
• Language: English
• ISBN: 0810884062
• ISBN13: 9780810884069
• Release Date: August 2012
• Publisher: Scarecrow Press
• Length: 210 Pages
• Weight: 1.05 lbs.
• Dimensions: 0.8" x 6.0" x 9.1"