The Righteous Brand: Consumer Brand Relationships in a Polarized World

By Max Blackston

Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.

• Format: Hardcover
• Language: English
• ISBN: 1032882379
• ISBN13: 9781032882376
• Release Date: April 2025
• Publisher: Routledge
• Length: 238 Pages
• Weight: 1.12 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"