The Right Price and the Right Margin: Navigating transfer pricing for small and medium sized businesses

By Ernst van Gassen

My clients used to think "going global" was a choice. It's not. For most founders today, it happens by default and tax challenges follow close behind.

And with it comes one of the trickiest challenges founders face: transfer pricing. Hire abroad. Work abroad. Open a new entity. If you've done any of these, you've already stepped into transfer pricing. This book shows you how to deal with it without panic.

If you're looking for a doorstopper of legal text, a sales pitch, or a guide overflowing with jargon, this isn't it. The Right and the Right Margin is built as a working blueprint for founders and entrepreneurs who move fast but want to stay on solid ground.

Inside, you'll find: Transfer pricing explained in plain English: what it means, why it matters, and how even one overseas invoice can attract tax authority attention.Steps you can take today: how to set your prices, document your thinking, and tell a credible story using tools you already have.Practical explanations: how to defend your numbers without buying a two-hundred-page report or paying sky-high consultant fees.Real-life cases that show how common mistakes unfold and how you can avoid them.

As a transfer pricing professional, I've helped small and medium-sized companies navigate the complexities of cross-border business. Again and again, I've seen the same stressful story: a founder scaling fast, focused on growth, suddenly blindsided by a letter from the tax authorities. With deadlines, penalties, and audits looming, transfer pricing becomes a crisis.

That moment of panic is what I want to prevent.

This book is designed to be practical and repeatable: Read through once for the full perspective.Return to it when you hire, expand, or reorganize.Share plain-language explanations with your CFO, business partner, or team.

This isn't a book to gather dust. It's a playbook you can dip into at any stage of growth. Whether you're preparing for an audit, raising investment, or planning your next global step, The Right and the Right Margin will help you set your strategy with confidence.

Clear, practical, and to the point. This is the guidance you need to grow globally without fear of what's in the next letter from the tax inspector.

• Format: Paperback
• Language: English
• ISBN: B0FRGFMX3M
• ISBN13: 9798265562876
• Release Date: September 2025
• Publisher: Independently Published
• Length: 106 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.2" x 6.0" x 9.0"