The Retail Value Proposition: Crafting Unique Experiences at Compelling Prices

By Kyle Murray

Book Overview

Whether you are an aspiring merchant or an industry veteran, this book's strategic framework will help you build a solid foundation for your business in today's ever-evolving retail marketplace.

• Format: Hardcover
• Language: English
• ISBN: 1442643633
• ISBN13: 9781442643635
• Release Date: January 2012
• Publisher: Rotman-Utp Publishing
• Length: 248 Pages
• Weight: 1.16 lbs.
• Dimensions: 0.8" x 6.3" x 9.3"
• Grade Range: Postsecondary and higher