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The Research Contributions of Donald R. Lehmann to Marketing, Volume 6: Innovation Diffusion, Strategy, and Marketing Performance
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The Research Contributions of Donald R. Lehmann... 3031880781 Book Cover

The Research Contributions of Donald R. Lehmann...

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Edition Description

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors organize each legend's most impactful articles into several volumes as an anthology...

Edition Details
Format:Hardcover
Language:English
ISBN:3031880781
Format: Hardcover
Condition:

Release Date: Jan 7, 2026

50 Available
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