The Reputation Game - Is Your Business Playing by the New Rules?

By Peter Roper and Lesley Morrissey

You never get a second chance to make a first impression - but it's amazing how many so-called professionals play Russian roulette with their reputations. It's no longer down to word-of-mouth - the world wide web spreads information round the world in seconds. If you're in business you need to take the steps that will protect your reputation - as well as taking advantage of the means of enhancing it. If you have staff, clients and suppliers you'll also want to be aware of what they are saying about you - and educate them to be effective MARKETERS for your business. This book will give you the ammunition you need to... take control of what is said about your business; effectively use the tools that will influence your reputation; plan, protect and promote your reputation on an ongoing basis; harness the power of your staff to enhance your reputation; raise your profile and stand out from the crowd; ensure you are playing the reputation game by the new rules. Can you afford NOT to read it?

• Format: Paperback
• Language: English
• ISBN: 1781330859
• ISBN13: 9781781330852
• Release Date: November 2013
• Publisher: Bookshaker
• Length: 180 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"