The Representation of Rurality as depicted in Ram's 2013 Super Bowl 'Farmer' Commercial

By Matthias Köbrich

Seminar paper from the year 2013 in the subject American Studies - Culture and Applied Geography, grade: 2,0, Friedrich-Alexander University Erlangen-Nuremberg (Institut f r Amerikanistik), course: 'Rural America', language: English, abstract: This seminar paper will comprise three parts. First, in order to provide a basis for the upcoming analysis, there will be a theoretical part, containing general facts on myths and rurality, as well as two specifically addressed rural myths. After that, there will be an application part in which the afore-mentioned rural myths will be applied to Ram's 'Farmer' commercial. Finally, there will be a chapter on the negative side of this advertisement, addressing some ofthe arisen controversies and problems.

• Format: Paperback
• Language: English
• ISBN: 3656486352
• ISBN13: 9783656486350
• Release Date: August 2013
• Publisher: Grin Verlag
• Length: 32 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.8" x 8.3"