The Remote Control in the New Age of Television

by James Robert Walker

Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during...

• Format: Hardcover
• Language: English
• ISBN: 0275943968
• ISBN13: 9780275943967
• Release Date: August 1993
• Publisher: Praeger
• Length: 288 Pages
• Weight: 1.27 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"