One ordinary man wanted only happiness, freedom, and a life of his own.
As the second-choice son, he never expected to enter the family funeral business. Yet when duty calls, he reluctantly steps in to help his father build a thriving enterprise. Just as success seems secure, a powerful national death-care corporation-known for its aggressive acquisitions and ruthless business tactics-sets its sights on the family firm.
Under mounting pressure, his father surrenders, expecting his son to fall in line and work for the corporate giant. Instead, feeling betrayed and unwilling to participate in practices he believes are unethical and cold-hearted, he walks away and starts over under his own name.
The corporation is outraged.
Determined to crush the upstart competitor, it unleashes its vast resources and legal firepower in an all-out campaign to destroy his fledgling business. What begins as a business dispute quickly escalates into a David-versus-Goliath battle fought in courtrooms, in the media, and in the hearts of the community.
With the support of a relentless investigative reporter, a fearless attorney, and a town unwilling to surrender its independence, he takes on a corporate empire in a struggle where principle matters more than profit and justice is anything but guaranteed.
Can one determined man prove that the Golden Rule still has a place in modern business?
Based on a true story, this compelling novel is about far more than the funeral industry. It is a powerful story of family, betrayal, courage, and perseverance-and a timely look at the ruthless business tactic, where locally owned businesses are increasingly swallowed by publicly traded giants.
Sometimes doing what's right comes at a price. The question is whether it's a price worth paying.