The Relative Merit Of Advertisements: A Psychological And Statistical Study (1911)

By Edward K 1884-1963 Strong

Book Overview

""The Relative Merit Of Advertisements: A Psychological And Statistical Study"" is a book written by Edward Kellogg Strong in 1911. The book is an in-depth analysis of the effectiveness of different types of advertisements from a psychological and statistical perspective. Strong examines various factors that influence the success of advertisements, such as the use of images, the wording of headlines, and the placement of ads in different media. He also explores the impact of different types of appeals, such as emotional appeals and appeals to reason, and how they affect consumer behavior. The book is based on extensive research and includes numerous case studies and examples to illustrate its findings. Overall, ""The Relative Merit Of Advertisements"" is a valuable resource for anyone interested in the psychology of advertising and the factors that influence consumer behavior.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1166573591
• ISBN13: 9781166573591
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 106 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.2" x 7.5" x 9.3"