The Relative Merit Of Advertisements: A Psychological And Statistical Study (1911)

By Edward K 1884-1963 Strong

Book Overview

""The Relative Merit Of Advertisements: A Psychological And Statistical Study"" is a book written by Edward Kellogg Strong and published in 1911. The book explores the effectiveness of advertisements from a psychological and statistical perspective. Strong analyzes various types of advertisements, including those in newspapers, magazines, and billboards, and evaluates their impact on consumer behavior. He also examines the role of language and visual imagery in advertising and provides insights into how advertisers can create more effective campaigns. This book is a valuable resource for anyone interested in the history of advertising and the psychology behind consumer decision-making.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Paperback
• Language: English
• ISBN: 1120339766
• ISBN13: 9781120339768
• Release Date: October 2009
• Publisher: Kessinger Publishing
• Length: 106 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.2" x 7.5" x 9.3"