In his unique book, Peter Beaumont introduces the concept of a Relationship Strategy Plan, which teaches you a 6 Step Process that takes you from Relationship Mapping to an integrated Relationship Engagement Plan. If you deal with Customers at any level, you need to read this!Peter consults executives who are responsible for key customers, to quantify, leverage and measure their relationships so they can identify and develop the right strategic partnerships.Without customers we don't have any business. And yet, while everyone agrees that business relationships are important; no one measures, quantifies or leverages them. This is insane! To have truly meaningful business relationships, it's not sufficient to rely solely on a transactional approach. There needs to be a strategic plan.The goal of this book is to help you identify and get better engaged with the business relationships that really matter. It describes why a Relationship Strategy Plan is important and how to create one. The Relationship Roadmap provides a process that can be shared and implemented with your management, peers, colleagues and direct reports.It provides lots of great examples and things you can do immediately to help you develop and track your key relationships. Inside this book you'll discover:* How to establish better quality relationships* Identify the people you really should be spending time with* How to develop strategic partnerships* How to establish a Roadmap for key contacts * Ways to measure and leverage your key relationships* How to introduce a process for Relationship Planning* How to write a Customer or Relationship Strategy Plan
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