The Regional Multinationals: Mnes and 'Global' Strategic Management

By Alan M. Rugman

Book Overview

Although many firms label themselves global, very few handle worldwide sales and operations. This book demonstrates that most multinationals are in fact strongly regional and that only a tiny percentage of the world's top 500 companies sells and/or delivers globally. Alan Rugman exposes the facts behind the popular myths of doing business globally, explores a variety of regional models and offers an authoritative agenda for future business strategy.

• Format: Paperback
• Language: English
• ISBN: 0521603617
• ISBN13: 9780521603614
• Release Date: February 2005
• Publisher: Cambridge University Press
• Length: 290 Pages
• Weight: 1.02 lbs.
• Dimensions: 0.6" x 6.7" x 9.7"