The Real World Guide to Fashion Selling and Management

by Gerald J. Sherman and Sar Perlman

Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time...

• Format: Paperback
• Language: English
• ISBN: 1609019334
• ISBN13: 9781609019334
• Release Date: May 2014
• Publisher: Fairchild Books
• Length: 352 Pages
• Weight: 1.65 lbs.
• Dimensions: 1.0" x 7.2" x 9.2"