The Real Environmentalists: How Wayne Elliott & Other Capitalists Will Save the World
We believe in climate change - and that humans are part of it. This book is not written by a denier, but by someone who believes the problem is real and urgent.
But who's actually solving it?
The Real Environmentalists spotlights the uncelebrated entrepreneurs who are creating cleaner, more efficient solutions not for applause, but for profit. These are not government-funded researchers or celebrity activists. They're capitalists - working 80-hour weeks, pitching to venture capitalists, and chasing innovation with the urgency and grit that only real risk-takers know.
They're not in the headlines or at award banquets. They're in labs, factories, and code - using business to build a sustainable future.
This provocative book argues that it's not politicians, academics, or non-profit leaders who will save the planet. It's entrepreneurs. The people building businesses that make clean energy affordable, waste reduction profitable, and environmental progress scalable.
Whether you're a skeptic of traditional environmental narratives or a believer looking for real-world solutions, this book will challenge your assumptions - and introduce you to the people actually doing the work.
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