The Rational Consumer: Bad for Business and Politics: Democracy at the Crossroads of Nature and Culture

by Francis B Nyamnjoh and Francis B. Nyamnjoh

This book discusses the seminal role played by Edward Bernays, a nephew of Sigmund Freud, in the founding of American-style public relations - persuasive communication through manipulation of symbols - and his huge (and cynical) impact on the American economic and political scene. It provides a substantiated and convincing explanation for what is happening today in Donald Trump's America. In the form of a history of ideas, the book makes clear...

• Format: Paperback
• Language: English
• ISBN: 9956550140
• ISBN13: 9789956550142
• Release Date: August 2018
• Publisher: Langaa RPCID
• Length: 160 Pages
• Weight: 0.50 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"