The Raising of Money: 35 Essentials Every Trustee Should Know

by James Gregory Lord

Book Overview

"Sage advice." -- Booklist, March 15, 1983 "The" classic book on fund raising. "The Raising of Money" quickly became the all-time bestselling book in the world on fund raising, a distinction it continues to maintain because the human principles are timeless. It's also still the only book that distills the most important ideas - the essence - of fund raising and presents them in such a concise and useful format. It's like a checklist. The core of fund...

• Format: Hardcover
• Language: English
• ISBN: 093912002X
• ISBN13: 9780939120024
• Release Date: January 1983
• Publisher: Philanthropic Quest International
• Length: 160 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.5" x 5.5" x 8.5"

Customer Reviews

Essential Reading for Anyone Involved with Fundraising

After more than three decades in fundraising, I have not come across a book like this that sums up the best thoughts about "the raising of money" in such a concise and powerful way. Whenever someone asks me what they can read to learn about fundraising, I recommend this book. And in this day of so many organizations seeking simply to preserve themselves regardless of the effectiveness of their programs, Jim Lord's words continue to resonate for me: "Organizations don't have needs...people do." Quite simply the best single book about fundraising I've come across.

Enjoyable, with an intellectual appeal.

This book will likely not become obsolete as long as nonprofits are raising money. It doesn't attempt to address many specifics, as are different in every situation and with every organization wishing to raise money. Instead, it addresses the theories and philosophies of philanthropy and the ideas behind the core art of fund raising. I'm having my employees and board of directors review this book when I am finished with it.