The Radio Station

By Michael C. Keith

Book Overview

The Radio Station explains how radio stations operate from the inside-out, from technology to operations, and from sales to syndication. It offers an overview of how government regulations effect radio stations today, how radio stations have adapted to new communications technologies, and the basics of who does what at a radio station. Now in its sixth edition, it has received much acclaim by radio educators and practitioners from around the United States. This new edition features a cover to cover update, including new material on satellite radio, the shift from analog to digital technologies, Internet use, and most recent regulatory changes in the industry. Additionally, the new edition includes expanded sections on Internet radio, digital broadcasting, satellite programming, station clustering and consolidation, the wireless newsroom, industry economics and statistics, digital production equipment, revised station classifications, and rules and regulations.

• Format: Paperback
• Language: English
• ISBN: 0240805305
• ISBN13: 9780240805306
• Release Date: October 2003
• Publisher: Focal Press
• Length: 355 Pages
• Weight: 1.95 lbs.
• Dimensions: 10.3" x 1.0" x 7.8"

Customer Reviews

Superb overview of the radio business!

Though I'm not directly involved in the business of radio, I found this book to be quite interesting. Indeed this book is downright inspirational! I especially enjoyed the chapter on Sales (selling airtime) even though, prior to reading this book, I had little interest in sales of any kind. Many other topics (station management, news production, programming, etc.) are also covered in an in-depth manner. Anyone considering a career in radio should give this book a good read.

Good Book.

This book is up to date. It has current popular names in radio and has information about current radio technology. I think those are really the only things that get changed from each edition. This book gives a good general overview of all the aspects of radio.

The best radio coverage

This new edition is the best yet! Keith is the authority on this subject. There are no rivals to this commanding overview of the audio medium. The coverage of this topic is complete and then some in this edition. You want to know about radio? This incomparable book will tell you all you need to know. First rate.

Exceptional radio

No doubt the best book ever on this subject. Wonderfully worthwhile.

a very good book to learn the art of broadcasting

We used this book in broadcast collage and i still use it today to keep fresh i covers the diffrent areas of the broadcast station and is a very helpful book to have around so yes get a copy today for when you need to refresh your self or just want to learn the art of the broadcast station I know i will be ordering another copy soon :)