The Radio and Television Commercial

by Stanley I. Tannenbaum, Albert C. Book, Norman D. Cary, et al.

The Radio & Television Commercial gives you the practical guidance needed to create more powerful commercials that will sell more product. Whether you are a beginning student or a seasoned veteran,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0844230138
• ISBN13: 9780844230139
• Release Date: January 1996
• Publisher: McGraw-Hill/Contemporary
• Length: 234 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.6" x 8.5" x 11.0"

Customer Reviews

A great starting point for commercial production

This book is a great starting point for anyone interested in the business of commercial production. The book is concise with many good practical examples. Although the process of commercial production is one too wide to cover in any detail, in a book of this length, the authors still manage to cover a complete spectrum of commercial producing options and possible projects. Whether you are in the production business or you are considering entering this exciting and rewarding field, this book is a good read.