The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business

by Philip Kotler, Roland Berger, Nils Bickhoff

Book Overview

Strategy and Strategic Management: A First Basic Understanding.- Strategic Frames of Reference: The Key Tools of Strategy Determination, their Principles, and How they Interact.- Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years.

• Format: Paperback
• Language: English
• ISBN: 3642422381
• ISBN13: 9783642422386
• Release Date: October 2014
• Publisher: Springer
• Length: 133 Pages
• Weight: 0.36 lbs.
• Dimensions: 0.3" x 5.0" x 8.0"