The Quintessence of Marketing: What You Really Need to Know to Manage Your Marketing Activities

By Svend Hollensen, Marc Opresnik, Nils Bickhoff

Book Overview

Marketing and Marketing Management: A First Basic Understanding.- Step 1 - Market Analysis: Structuring and Evaluating the Market Information.- Step 2 - Strategic and Operative Marketing Planning:... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3662524252
• ISBN13: 9783662524251
• Release Date: September 2016
• Publisher: Springer
• Length: 144 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.1" x 9.2"