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Hardcover The Quest for Loyalty: Creating Value Through Partnership Book

ISBN: 0875847455

ISBN13: 9780875847450

The Quest for Loyalty: Creating Value Through Partnership

This collection of articles and interviews from the Harvard Business Review, should help business leaders understand, integrate and manage the various dimensions of loyalty in their compaines. The book also features contributions from authors such as Hamel, Prahalad, Porter, Handy and Drucker. It demonstrates a need for understanding loyalty from customers, investors, employees and strategists.

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Format: Hardcover

Condition: Good*

*Best Available: (missing dust jacket)

$4.19
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Customer Reviews

1 rating

THE WAY TO KEEP CUSTOMERS. READ THIS BOOK

This book is great. We read it in the management team in our company. It gave focus to our customer satisfaction strategy. It is easy to read, and the examples given are very appropiated.
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