The Publisher's Playbook |: Your Step-by-Step Guide to Strategic, Data-Driven Amazon KDP Success

By Julie Schneck

You've published a book. Now learn to think like a publisher. Publishing a book was only the first step.

The Publisher's Playbook, Second Edition teaches you to think the way real publishers think - about readers, markets, data, and decisions - so every book you publish performs better than the last.

This complete Textbook Edition walks you through the Publisher Cycle - Research → Position → Create → Launch → Measure → Optimize → Scale → Repeat - with clear frameworks, worked examples, and guided exercises built around your book.

Inside you'll learn how to:
- Position your book with a competitive strategy that shows readers why they should choose you
- Build covers, titles, and listings that turn browsers into buyers
- Launch with a system instead of uploading and hoping
- Read your KDP numbers with confidence and run a 30-day performance review
- Diagnose underperforming books with the KDP Book Doctor framework - fix what's wrong instead of guessing
- Build a catalog and a weekly publishing system that compounds over time

This Textbook Edition includes:
- 26 fill-in worksheets, each on its own dedicated page
- 14 custom diagrams: the Publisher Cycle, customer journey, launch timeline, diagnostic flowchart, catalog map, and more - Chapter Reviews with key terms, discussion questions, and applied exercises
- A full glossary of publishing terms

Whether you're working with a book you've already published or one you're developing, you'll finish with a complete strategic plan - and a repeatable system for every book after it.

Julie Schneck is a course creator, digital marketer, and KDP instructor who teaches everyday people how to build real publishing businesses on Amazon KDP. She is the author of The Brain Mapping Method, Your 90-Day KDP Publishing Plan, and AI Image Prompting Mastery. Find free companion resources at julieschneck.com.

• Format: Paperback
• Language: English
• ISBN: B0HMR7S98S
• ISBN13: 9798161836354
• Release Date: October 2026
• Publisher: Independently published
• Length: 168 Pages
• Weight: 0.77 lbs.
• Dimensions: 10.0" x 0.4" x 8.0"