The Publisher's Direct Mail Handbook

by Nat G. Bodian

This is the first reference volume devoted solely to the subject as it applies to the publishing industry.

• Format: Hardcover
• Language: English
• ISBN: 0894950797
• ISBN13: 9780894950797
• Release Date: December 1987
• Publisher: Greenwood
• Length: 288 Pages
• Weight: 1.55 lbs.
• Dimensions: 0.7" x 7.0" x 10.0"

Customer Reviews

Absolutely AMAZING - a MUST have! Packed full of info

Grab this book and then sit down before opening it because it will make your head spin. There is no fluff. No filler. No junk. Page after page after page of ideas, information, checklists and examples. If you have been buying and reading some of the so called "experts" in the field then you will immediately know where they get their one or two good ideas to build a book around, charge a premium and keep the meat of the issue to themseles. This book is so good that I'm buying everything else by this author I can find. Yes - it's old. Some of the numbers are out of date and it lacks discussion about the internet but the basic information and premise is rock solid. Anyone with half a brain will be able to generalize this to the internet. Friggin FANTASIC book. Nat Bodian, you have my upmost respect!