
"The authors provide a concise overview of the basic principles and methods used by modern behavior analysts, as well as a thorough discussion of the difference between reward and reinforcement and elicited and emitted behavior." "O′Donohue...
--THE PSYCHOLOGICAL RECORD

Behaviorists, or more precisely Skinnerians, commonly consider Skinner′s work to have been misrepresented, misunderstood, and to some extent defamed. In this book, the author clarifies the work of B F Skinner, and puts it into historical and philosophical context. Though...