The Psychology of Advertising

By Bob M. Fennis and Wolfgang Stroebe

Book Overview

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1848723067
• ISBN13: 9781848723061
• Release Date: December 2015
• Publisher: Psychology Press
• Length: 450 Pages
• Weight: 1.75 lbs.
• Dimensions: 9.7" x 1.0" x 6.8"