The Psychology Of A Sale: Practical Application Of Psychological Principles To The Processes Of Selling Life Insurance (1914)

By Charles Harcourt Ainslie Forbes-Lindsay

Book Overview

The Psychology Of A Sale: Practical Application Of Psychological Principles To The Processes Of Selling Life Insurance is a book written by Lindsay Forbes and originally published in 1914. The book explores the psychology behind the process of selling life insurance, and how understanding the psychological principles at play can help salespeople be more successful in their work.Forbes begins by discussing the importance of understanding human nature and behavior when it comes to sales. He then delves into specific psychological principles that can be applied to the sales process, such as the power of suggestion, the importance of building rapport with potential customers, and the role of emotions in decision-making.The book also covers practical techniques for salespeople to use in their work, such as how to overcome objections and how to close a sale. Forbes emphasizes the importance of building trust and credibility with customers, and provides strategies for doing so.Overall, The Psychology Of A Sale is a comprehensive guide to the psychology of selling, specifically in the context of life insurance. While it was written over a century ago, many of the principles and techniques discussed in the book are still relevant today, making it a valuable resource for anyone in the sales industry.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.

• Format: Hardcover
• Language: English
• ISBN: 1168811392
• ISBN13: 9781168811394
• Release Date: September 2010
• Publisher: Kessinger Publishing
• Length: 66 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"