The Promotion of Education: A Critical Cultural Social Marketing Approach

by Nyssa Murray and Valerie Harwood

This book introduces critical cultural social marketing and adapts these techniques for use in the promotion of educational futures in communities and places where there is educational disadvantage. An approach that builds on the discipline of social marketing, the authors describe the promotion of education as underpinned by a commitment to understanding the effects of difficult experiences with institutions such as schools, as well as the diversity...

• Format: Paperback
• Language: English
• ISBN: 3030253023
• ISBN13: 9783030253028
• Release Date: November 2019
• Publisher: Springer International Publishing AG
• Weight: 1.00 lbs.
• Dimensions: 8.3" x 5.8" x 8.3"