The Promoter's Playbook: Mastering the Live Music Industry

By Philip Stengel

The Promoter's Playbook is the definitive guide to mastering the business of live music. Written by veteran concert promoter Philip Stengel, this field-tested manual offers a deep dive into the real-world mechanics of concert promotion-from budgeting and marketing to logistics and execution.

Whether you're a new promoter, venue owner, artist manager, or independent booker, this book delivers clear strategies, data-backed insights, and practical tools to succeed in a high-risk, high-reward industry. Drawing from decades of experience and supported by modern case studies, The Promoter's Playbook covers:

Core skills every successful promoter needs

Financial frameworks for planning profitable shows

Crisis management strategies and contingency planning

Marketing techniques that convert into ticket sales

The evolution of live events from the jazz age to the digital era

Real-life breakdowns of mid-sized venue events, with budgets, timelines, and post-show analysis

With a blend of storytelling, historical context, and tactical execution, this book serves as both blueprint and playbook for anyone serious about the business of live entertainment. Learn how to turn vision into impact, and passion into profit-one show at a time.

• Format: Paperback
• Language: English
• ISBN: B0DZ26XG5P
• ISBN13: 9798312598056
• Release Date: March 2025
• Publisher: Independently Published
• Length: 160 Pages
• Weight: 0.49 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"